It's about time.
Insights and musings about customer service and managing a SaaS software company


Archive for October, 2011

People Who Use Macs At Work Are Richer And More Productive

October 29, 2011 by Yuval Brisker

Well we knew this… didn’t we??

TOA adopted the Mac as its corporate platform in 2004.5 . Kudos to my partner and co-founder Irad Carmi for leading the way here. He saw the light back in ’03!

Android is a Massive Force

October 17, 2011 by Yuval Brisker

Interesting article in ZDNet about the advance of the Android Army. It’s pretty amazing!

I say Consumerization, you say Consumerisation…

October 14, 2011 by Yuval Brisker

Consumerization of IT is a mega-trend and is fast becoming a tidal wave.

The notion that employees don’t want devices, software and a user experience in the workplace that are in any way degraded from those they experience as consumers has now hit the main stream media.

Two separate articles, one in the Economist and the other in the NY Times – describe this trend that we have long identified at TOA as we track mobile usage of our application.

Employees are no longer willing to compromise on what, in today’s world, are basic, cheap and available tools. They no longer agree to relinquish the fantastic user experience that they have at home for a deteriorated one in the workplace – and that is shifting the balance of power of decision making on devices and softwares away from IT departments and CIOs.

Employees are voting with their fingers and forcing IT departments to think mobile, to think web and Cloud, to think advanced, state-of the-art software, ease of use and accessibility and to let go of some age old patterns and beliefs and their closed mentality. A new generation of IT people is embracing this rather than rejecting it. And I believe that with the launch of Apple’s iCloud, this trend will only grow, as employees become familiar, and comfortable, with the idea of the ‘Cloud’, they will expect and push more Cloud-based services on their IT departments too. Just as we see employees now bringing their iPhones, Androids and iPads to work, regardless of what IT says, we will see employees using Dropbox and iCloud and Google Docs and a whole plethora of web-based software services – regardless of what IT says. The power of consumerization is huge and it is all for the good – good for the employees, good for companies, good for technology and innovation and, mostly, good for customers.

Don’t Expect This To Stop Anytime Soon

October 9, 2011 by Yuval Brisker

I was talking to a friend last night and we were reflecting that Wednesday night, the night Steve Jobs died, was another one of “those moments” when the world connected instantaneously and will remember…

That moment, when the preponderance of people (at least those I know, and know of, and who emailed and texted to spread the news…and beyond…all the millions who Tweeted…), was one of those  “exact moments” when many people felt the same thing and will remember…was reminiscent of the moment when Kennedy was assassinated (they say…), when John Lennon was killed (I remember), when the Towers fell (I was there), it was an extraordinary moment of coming together, confronting our shared humanity/mortality, a moment that overtook everything else because it was also a moment that symbolized for many the cutting short of something terrific, and the irretrievable, undeniable end of  something great…

And we were reflecting, my friend and I, that each of these people (Kennedy, Lennon, Jobs) really DID represent their era, their time, in something incredibly positive, transformational and all about modern communications and networking:

Kennedy – the emergence of an optimistic future-looking world, post 2 World Wars, a world led by a young, courageous, fresh, inventive and vibrant America and a charismatic US President who commanded it and transformed the televised media; Lennon – the mainstream rebel redefining popular culture as a multivalent, multilayered composite of music, philosophy, politics, poetry, spectacle, underscoring the emergence of ‘people power’ in the mid- to late 60s and 70s and inspiring a revolution for a generation; and Steve Jobs – redefining culture as “digital culture” – and along the way touching and yes, revolutionizing generations (not just one) and design, marketing, business strategy/tactics, execution, music, film, publishing, computing (of course) and etc etc.

So when I say ‘Don’t Expect This to Stop…’ I mean the continuous re-thinking and examination of the man’s impact on our lives and his legacy….especially in anticipation of the Walter Isaacson Authorized Biography due on October 24th (btw- another Jobsian marketing master stroke – Isaacson is, after all, best known for his biographies of… Benjamin Franklin and Albert Einstein…good company to keep). For now – here’s another little interesting piece in the NY Times.