<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>It&#039;s About Time &#187; Design</title>
	<atom:link href="http://toatech.com/blog/category/design/feed/" rel="self" type="application/rss+xml" />
	<link>http://toatech.com/blog</link>
	<description>Insights and musings about customer service and managing a SaaS software company.</description>
	<lastBuildDate>Mon, 16 Jan 2012 18:03:40 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
	<atom:link rel='hub' href='http://toatech.com/blog/?pushpress=hub'/>
		<item>
		<title>Amazon Fire: Not Perfect</title>
		<link>http://toatech.com/blog/mobility/amazon-fire-not-perfect/</link>
		<comments>http://toatech.com/blog/mobility/amazon-fire-not-perfect/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 00:27:24 +0000</pubDate>
		<dc:creator>Yuval Brisker</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Mobile Internet]]></category>
		<category><![CDATA[Mobility]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://toatech.com/blog/?p=1091</guid>
		<description><![CDATA[<div style="padding-top:5px;padding-right:0px;padding-bottom:5px;padding-left:0px;;">
											<iframe
												style="height:25px !important; border:0px solid gray !important; overflow:hidden !important; width:550px !important;" frameborder="0" scrolling="no" allowTransparency="true"
												src="http://www.linksalpha.com/social?blog=It%26%23039%3Bs+About+Time&link=http%3A%2F%2Ftoatech.com%2Fblog%2Fmobility%2Famazon-fire-not-perfect%2F&title=Amazon+Fire%3A+Not+Perfect&desc=There+was+a+lot+of+negative+buzz+in+press+over+the+past+few+days+about+the+Kindle+Fire+and+now+that+buzz+has+turned+into+scorching+criticism.+Jakob+Nielsen%2C+one+of+the+world%27s+foremost+experts+on+usab&fc=333333&fs=arial&fblname=like&fblref=facebook&fbllang=en_US&fblshow=1&fbsbutton=1&fbsctr=1&fbslang=en&fbsendbutton=0&twbutton=1&twlang=en&twmention=toatech&twrelated1=toatech&twrelated2=yuvalb&twctr=1&lnkdshow=show&lnkdctr=1&buzzbutton=0&buzzlang=en&buzzctr=0&diggbutton=1&diggctr=1&stblbutton=1&stblctr=1&g1button=1&g1ctr=1&g1lang=en-US">
											</iframe>
										</div>There was a lot of negative buzz in press over the past few days about the Kindle Fire and now that buzz has turned into scorching criticism. Jakob Nielsen, one of the world&#8217;s foremost experts on usability, issued an alert saying that &#8220;Kindle Fire&#8230;suffers from plain old bad UI design in many areas&#8221; and &#8220;a disappointingly poor user [...]]]></description>
			<content:encoded><![CDATA[<div style="padding-top:5px;padding-right:0px;padding-bottom:5px;padding-left:0px;;">
											<iframe
												style="height:25px !important; border:0px solid gray !important; overflow:hidden !important; width:550px !important;" frameborder="0" scrolling="no" allowTransparency="true"
												src="http://www.linksalpha.com/social?blog=It%26%23039%3Bs+About+Time&link=http%3A%2F%2Ftoatech.com%2Fblog%2Fmobility%2Famazon-fire-not-perfect%2F&title=Amazon+Fire%3A+Not+Perfect&desc=There+was+a+lot+of+negative+buzz+in+press+over+the+past+few+days+about+the+Kindle+Fire+and+now+that+buzz+has+turned+into+scorching+criticism.+Jakob+Nielsen%2C+one+of+the+world%27s+foremost+experts+on+usab&fc=333333&fs=arial&fblname=like&fblref=facebook&fbllang=en_US&fblshow=1&fbsbutton=1&fbsctr=1&fbslang=en&fbsendbutton=0&twbutton=1&twlang=en&twmention=toatech&twrelated1=toatech&twrelated2=yuvalb&twctr=1&lnkdshow=show&lnkdctr=1&buzzbutton=0&buzzlang=en&buzzctr=0&diggbutton=1&diggctr=1&stblbutton=1&stblctr=1&g1button=1&g1ctr=1&g1lang=en-US">
											</iframe>
										</div><p>There was a lot of negative buzz in press over the past few days about the Kindle Fire and now that buzz has turned into scorching criticism. <a title="Jakob Nielsen Bio" href="http://www.useit.com/jakob/">Jakob Nielsen</a>, one of the world&#8217;s foremost experts on usability, issued <a title="Usability Alert" href="http://www.useit.com/alertbox/kindle-fire-usability.html" target="_blank">an alert</a> saying that &#8220;Kindle Fire&#8230;suffers from plain old <strong>bad UI design</strong> in many areas&#8221; and &#8220;a disappointingly poor user experience&#8221;.</p>
<p>The NYTimes prominently covered the issues saying that Amazon is having some real challenges with the Fire in<a title="NY Times Article on the Kindle Fire" href="http://www.nytimes.com/2011/12/12/technology/personaltech/amazons-fire-some-say-may-become-the-edsel-of-tablets.html?src=me&amp;ref=general" target="_blank"> an article</a> that went straight to the number one spot on the Times&#8217; Most Emailed List. In it, the Times cautioned all the naysayers not to count Amazon out, but nonetheless described the problems in detail and raised red flags for consumers.</p>
<p>We should not forget that while there was plenty of criticism of the iPhone when it came out (remember no &#8216;copy/paste&#8217;?) or the iPad (&#8216;who needs it&#8230;&#8217;) it <strong>was</strong> first to market; and the sheer wonder of the new was enough to help people over the hump.</p>
<p>The Kindle Fire competes with the iPad, despite Amazon&#8217;s insistence that it doesn&#8217;t&#8230;I personally can&#8217;t see myself owing the Fire AND an iPad AND a Kindle eReader&#8230;.I will choose one eReader and one tablet. And though Fire might be cheaper&#8230;given that it is not functionally on par with the iPad&#8230;I choose the iPad as my tablet.</p>
<p>Amazon, an inspiring company on many many levels, should have made sure that its product was perfect. It didn&#8217;t and the Fire&#8217;s future is not clear.</p>
<p>And here&#8217;s an update to this blog&#8230;<a href="http://bits.blogs.nytimes.com/2011/12/15/pulp-friction-the-debate-over-amazons-fire/?src=recg" target="_blank">a followup article in the NY Times.</a></p>
]]></content:encoded>
			<wfw:commentRss>http://toatech.com/blog/mobility/amazon-fire-not-perfect/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Dilemma!</title>
		<link>http://toatech.com/blog/technology/the-dilemma/</link>
		<comments>http://toatech.com/blog/technology/the-dilemma/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 21:36:45 +0000</pubDate>
		<dc:creator>Yuval Brisker</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[R & D]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Devices]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[Nexus One]]></category>

		<guid isPermaLink="false">http://toatech.com/blog/?p=464</guid>
		<description><![CDATA[<div style="padding-top:5px;padding-right:0px;padding-bottom:5px;padding-left:0px;;">
											<iframe
												style="height:25px !important; border:0px solid gray !important; overflow:hidden !important; width:550px !important;" frameborder="0" scrolling="no" allowTransparency="true"
												src="http://www.linksalpha.com/social?blog=It%26%23039%3Bs+About+Time&link=http%3A%2F%2Ftoatech.com%2Fblog%2Ftechnology%2Fthe-dilemma%2F&title=The+Dilemma%21&desc=So+what+is+the+dilemma+you%27re+asking%3F%0D%0A%0D%0AWell+I+think+it%27s+actually+a+dilemma+that+a+lot+of+people+have+right+now...a+seminal+zeitgeist+dilemma%21...%0D%0A%0D%0AI+lost+my+kindle+-+my+favorite+ebook+reader+%28see+&fc=333333&fs=arial&fblname=like&fblref=facebook&fbllang=en_US&fblshow=1&fbsbutton=1&fbsctr=1&fbslang=en&fbsendbutton=0&twbutton=1&twlang=en&twmention=toatech&twrelated1=toatech&twrelated2=yuvalb&twctr=1&lnkdshow=show&lnkdctr=1&buzzbutton=0&buzzlang=en&buzzctr=0&diggbutton=1&diggctr=1&stblbutton=1&stblctr=1&g1button=1&g1ctr=1&g1lang=en-US">
											</iframe>
										</div>So what is the dilemma you&#8217;re asking? Well I think it&#8217;s actually a dilemma that a lot of people have right now&#8230;a seminal zeitgeist dilemma!&#8230; I lost my kindle &#8211; my favorite ebook reader (see previous post) &#8211; And now what do I do? Do I buy another kindle? Or do I splurge and get [...]]]></description>
			<content:encoded><![CDATA[<div style="padding-top:5px;padding-right:0px;padding-bottom:5px;padding-left:0px;;">
											<iframe
												style="height:25px !important; border:0px solid gray !important; overflow:hidden !important; width:550px !important;" frameborder="0" scrolling="no" allowTransparency="true"
												src="http://www.linksalpha.com/social?blog=It%26%23039%3Bs+About+Time&link=http%3A%2F%2Ftoatech.com%2Fblog%2Ftechnology%2Fthe-dilemma%2F&title=The+Dilemma%21&desc=So+what+is+the+dilemma+you%27re+asking%3F%0D%0A%0D%0AWell+I+think+it%27s+actually+a+dilemma+that+a+lot+of+people+have+right+now...a+seminal+zeitgeist+dilemma%21...%0D%0A%0D%0AI+lost+my+kindle+-+my+favorite+ebook+reader+%28see+&fc=333333&fs=arial&fblname=like&fblref=facebook&fbllang=en_US&fblshow=1&fbsbutton=1&fbsctr=1&fbslang=en&fbsendbutton=0&twbutton=1&twlang=en&twmention=toatech&twrelated1=toatech&twrelated2=yuvalb&twctr=1&lnkdshow=show&lnkdctr=1&buzzbutton=0&buzzlang=en&buzzctr=0&diggbutton=1&diggctr=1&stblbutton=1&stblctr=1&g1button=1&g1ctr=1&g1lang=en-US">
											</iframe>
										</div><p>So what is the dilemma you&#8217;re asking?</p>
<p>Well I think it&#8217;s actually a dilemma that a lot of people have right now&#8230;a seminal zeitgeist dilemma!&#8230;</p>
<p>I lost my kindle &#8211; my favorite ebook reader (see<a href="http://toatech.com/blog/uncategorized/an-opportunity-to-shine-or-the-definition-of-customer-care/"> previous post</a>) &#8211; And now what do I do?</p>
<p>Do I buy another kindle? Or do I splurge and get myself an iPad?<br />
I mean it&#8217;s not like I have a deficit of devices&#8230; and I am kind of a contrarian&#8230;this post is being written on the android nexus one after all, not on an iPhone.</p>
<p>But there&#8217;s something very tempting about that  beautiful thing&#8230;that iPad&#8230;clearly that&#8217;s where Steve Jobs has it totally right: it&#8217;s all about desire not about need (wasn&#8217;t that the question everyone asked at the launch &#8211; &#8216;who needs this thing?&#8217;  &#8211; &#8216;what&#8217;s it good for?&#8217;).</p>
<p>Desire for beauty, desire for the new, desire for more, desire for change, desire for image&#8230;because in reality I don&#8217;t think I really need an ipad&#8230; I&#8217;ve got a great macbook pro;  I&#8217;ve got the nexus one;  I have a blackberry; I have a mac mini at home and I had a kindle&#8230; till Thursday&#8230;</p>
<p>How many devices does one man need?</p>
<p>All I need to do is replace my kindle&#8230;right?  And it&#8217;s a third of the price of the iPad&#8230;so in the battle between reasons and desire who will win?<br />
So you tell me.. the heart or the mind? Form or function? Beauty or the beast? A kindle or an iPad?</p>
<p>You choose!<br />
<code><code><script src="http://www.micropoll.com/akira/MicroPoll?id=261461"></script></code><br />
 <code><script src="http://www.micropoll.com/akira/MicroPoll?id=261464"></script><noscript></p>
<div><a href="http://www.micropoll.com/akira/mpview/954773-261464">Click Here for Poll</a><a href="http://www.questionpro.com" title="online survey">Online Survey</a><br />
<a href="http://www.surveyanalytics.com/conjoint" title="Conjoint Analysis">Conjoint Analysis</a><br />
| <a href="http://www.micropoll.com" title="Polls">Polls</a><br />
| <a href="http://www.contactpro.com" title="email marketing">Email Marketing</a></p>
<p>| <a href="http://www.ideascale.com/" title="crowdsourcing software">Crowdsourcing Software</a><br />
<a href="http://www.micropoll.com/akira/MicroPoll?mode=html&#038;id=261464">View MicroPoll</A></div>
<p></noscript><!-- END MICROPOLL JAVASCRIPT CODE --></code></code></p>
]]></content:encoded>
			<wfw:commentRss>http://toatech.com/blog/technology/the-dilemma/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

