August 14, 2011 by Yuval Brisker
With the addition this week of the new Kindle HTML5 application, which allows amazon kindle users to access their full library of books from every HTML5-enabled browser (online AND offline) – it’s clear that the HTML5 revolution is in full swing. And those in the know are both impressed and supportive.
Being a natively cloud-based SaaS company – TOA is totally there:
On the back of our most fundamental founding principle – NO INSTALLED APP – we have embraced HTML5 in its totality in order to provide deep enhanced mobility to our customers worldwide. ETAdirect HTML5 Mobility (Called H5M) is a nothing short of spectacular – with the beautiful look, feel and a robust depth of functionality of a downloaded installed app but totally in the browser. TOA’s engineers have pushed the envelope on what HTML5 can do and provide our customers to the absolute limits…and beyond…Some things we can talk about (and some we absolutely can’t – being that they are huge innovations and everyone would LOVE to know what they are…). But we can revel in things like signature and document capture, document storage and manipulation which are just a few of the cool capabilities that this next generation markup language affords us and we can extend to our customers.
In TOA Tech’s ETAdirect H5Mobility we are definitely charting new territory, even for HTML5, with a groundbreaking offline persistence capability that will not only allow users to access all the relevant time sensitive information when the user is offline in an area where there is no coverage, but TOA’s engineers have taken it one huge step beyond just ‘plain’ offline – they have made the application data available to the user even if the browser and the device crashes!!! The user can reboot, log into ETAdirect and have all his information restored in the ETAdirect browser app to where he was pre-crash – all without having any access to the Internet. Now that is one of the huge feats that makes the ETAdirect H5Mobility app the most powerful and versatile app on the market today.
July 27, 2011 by Yuval Brisker
One of the best articles written about the operational and customer care revolution that TOA is advocating for and leading was written in the Sunday Times last week. You can read it here.
It’s direct, it’s concise and it gets it. Because for Irad and me, this company and its software solutions have been all about personalization – whether creating personalized work days for each mobile employee – not just a default or generic workday across thousands of employees; whether it’s been treating each customer waiting at home for an installation, service or deliver in a personalized way – respecting their time and providing them information according to their preference not treating customers as if they were an anonymous mass but rather as individual with a life and other priorities. And this is for us the true meaning of ‘social’ in the enterprise…putting back caring into customer care where customers really want it and need it.
November 6, 2010 by Yuval Brisker
This little article on TechCrunch with it’s fantastic graphic is both incredibly precise AND hilarious:
What Your Phone Says About You
October 17, 2010 by Yuval Brisker
The great moment of truth is here for RIM and Microsoft.
The masses are aligning themselves with the future of the mobile internet and it’s pretty clear that these two former leaders (Microsoft had a Windows Mobile operating system for many years before anyone even thought of a mobile OS…way before Apple and Google…and RIM….well…talk about losing your mojo…) both seem to be losing the battle: When you give your employees the ability to freely choose which device they want to use for communicating on business matters (as we have at TOA) – and an absolute majority of them choose either the iPhone or the Android (and to be honest – most have been choosing the iPhone ) and only a minute minority of them chooses the Blackberry (even the Torch was not able to generate excitement…) …then you KNOW something really big is happening.
In a post yesterday Fred Wilson gave a ringing endorsement to the Android OS and made some excellent points. He is clearly long Android (and GOOG) and so am I. I am not as critical as he is about Apple’s closed ecosystem, but I see and agree with his point here. Overall I think that both his post today and the subsequent related comments on his blog were totally in line with what I have been thinking for more than 6 months:
That the days of Blackberry are numbered (not by weeks, but by years, of course, but still…), and that I cannot fathom why anyone would be a proponent of Windows Phone 7, when there are so many great choices already in the marketplace and both Google and Apple are so clearly leading in innovation and execution on so many (and different) levels.
What’s astounding to me is just how fast this change has come. In fact, the tectonic shift in the mobile OS sphere has happened SO fast, it’s almost hard to believe that just a short 18 months ago there really was not much Android use to speak of and not much Android… And wasn’t it yesterday that RIM’s Blackberry ruled the business roost? (To be honest, it still does… but there is a clear downward trend…).
Let’s face it even the iPhone has been blindsided by the Android revolution, which really came out of nowhere with such speed to a threatening position of preeminence that almost no one saw it coming. Yet…here it is! And why?
One word: OPEN…
Two words: OPEN and ADS
The brilliance of Android is that it is an open platform and can be many things to many people and that sparks creativity on more than the level of simple apps… For example, I have three different keyboards on my Android (that I chose and installed) and two different (interesting) browsers…what great freedom to choose, to decide on even which components you want to plug and use on your device…!!!
And the fact that it’s free in more than just the architectural sense is huge: “all” Google wants is to have so many devices on Android that it will assure people around the world have access to Google’s ad ecosystem, have new ways to directly access google ads and in that way they will continue to rule supreme over the next big thing, i.e. mobile ads.
And they are already beginning to see huge amounts of cash from this… I thought it was astonishing that they lifted the veil on Thursday to reveal that they are on track to produce over $1 Billon in revenue from mobile ads next year… So does anybody have any doubt what Google’s strategy to monetize Android is? It’s called eyeballs on their free operating and app ecosystem by any device manufacturer and any carrier leading directly to the Google Mobile Ad Network! Not bad! And why is this a surprise? It’s really not a surprise. It’s just the elegance, the completeness and the speed at which they executed that is amazing to me!
And where does this leave the rest? With an antiquated business model of selling operating system software to device manufacturers or selling devices with proprietary operating systems…both seems so… so… yesterday compared to $1 Billion of mobile ad generated revenue. Even Apple, who also just bought a mobile ad delivery company, is going to be limited to the world of iPhone device users, where as Google will have access to anyone who uses an Android, whether it’s made by Motorola, HTC, Nokia, Samsung, etc. etc. and sold by AT&T, Verizon, T-Mobile, Sprint, America Movil, Vodafone, etc.
Android Rising?!…No doubt!
