October 5, 2011 by Yuval Brisker
And now he’s gone.
Clearly, Steve Jobs and Apple grew to be an intimate part of all our lives in the last 10 years – the excitement, the anticipation, the wonder, the desire, the fascination, the awe, the adoration, the practicality, the beauty of every Apple innovation was the bright and shining star in the world’s life, a world that at times seemed, otherwise, dull.
How many times have we waited with our breathes held trying to figure out what incredible perfect object of desire was going to emerge from the man’s mind.
How many times did we watch as he masterfully presented before a rapt world audience and redefined presentation.
How many times have I walked into an upscale mall, as I travelled all around the country, where every store (and I mean every store) was empty, dead, without a soul inside – while at the same mall the Apple store was standing room only. Packed, almost to a frenzy. That was a mark of an era, of a revolution, of something seminal.
But for me, for us (Irad and me), taking the bold move and making Apple our corporate computing platform in 2005…a radical move back then that turned many heads when we walked into corporate conferences rooms with our white MacBooks…for us…Steve Jobs represented the role model of a bold, visionary entrepreneur to learn from, a rebel who taught us the way, who drove us to engage our courage, whose light kept us moving ahead against all odds to create our venture, TOA.
An inspiration for millions, yes, but also a man who fundamentally helped me change my own life…and I won’t be ashamed to say: I’ll truly miss him.
And…Thank You.
August 14, 2011 by Yuval Brisker
With the addition this week of the new Kindle HTML5 application, which allows amazon kindle users to access their full library of books from every HTML5-enabled browser (online AND offline) – it’s clear that the HTML5 revolution is in full swing. And those in the know are both impressed and supportive.
Being a natively cloud-based SaaS company – TOA is totally there:
On the back of our most fundamental founding principle – NO INSTALLED APP – we have embraced HTML5 in its totality in order to provide deep enhanced mobility to our customers worldwide. ETAdirect HTML5 Mobility (Called H5M) is a nothing short of spectacular – with the beautiful look, feel and a robust depth of functionality of a downloaded installed app but totally in the browser. TOA’s engineers have pushed the envelope on what HTML5 can do and provide our customers to the absolute limits…and beyond…Some things we can talk about (and some we absolutely can’t – being that they are huge innovations and everyone would LOVE to know what they are…). But we can revel in things like signature and document capture, document storage and manipulation which are just a few of the cool capabilities that this next generation markup language affords us and we can extend to our customers.
In TOA Tech’s ETAdirect H5Mobility we are definitely charting new territory, even for HTML5, with a groundbreaking offline persistence capability that will not only allow users to access all the relevant time sensitive information when the user is offline in an area where there is no coverage, but TOA’s engineers have taken it one huge step beyond just ‘plain’ offline – they have made the application data available to the user even if the browser and the device crashes!!! The user can reboot, log into ETAdirect and have all his information restored in the ETAdirect browser app to where he was pre-crash – all without having any access to the Internet. Now that is one of the huge feats that makes the ETAdirect H5Mobility app the most powerful and versatile app on the market today.
July 27, 2011 by Yuval Brisker
One of the best articles written about the operational and customer care revolution that TOA is advocating for and leading was written in the Sunday Times last week. You can read it here.
It’s direct, it’s concise and it gets it. Because for Irad and me, this company and its software solutions have been all about personalization – whether creating personalized work days for each mobile employee – not just a default or generic workday across thousands of employees; whether it’s been treating each customer waiting at home for an installation, service or deliver in a personalized way – respecting their time and providing them information according to their preference not treating customers as if they were an anonymous mass but rather as individual with a life and other priorities. And this is for us the true meaning of ‘social’ in the enterprise…putting back caring into customer care where customers really want it and need it.
November 6, 2010 by Yuval Brisker
This little article on TechCrunch with it’s fantastic graphic is both incredibly precise AND hilarious:
What Your Phone Says About You
