Preparing for my joint webinar with Aberdeen Research

December 13, 2009 by Yuval Brisker

Getting ready for my joint webinar with Aberdeen this coming Thursday (12/18/09)  -  organizing my slides and my thoughts… and it got me to thinking about the things I was going to focus on in my talk. I was again struck by how important managing customer expectations is to sustaining a great relationship with customers.

I always think of my own experiences as a customer:  The more I know about what to expect – the less anxiety I feel.  The more I am communicated with about what to expect – the less unknown and  the less worry I have.

Pro-active, continuous, relevant and actionable communications throughout the  process is key to a good relationship – in life with the people around you and in the vendor/service provider to customer relationship, as well. It’s really that simple. Why is it so hard then for most vendors/service providers to do?