Don’t Expect This To Stop Anytime Soon
October 9, 2011 by Yuval BriskerI was talking to a friend last night and we were reflecting that Wednesday night, the night Steve Jobs died, was another one of “those moments” when the world connected instantaneously and will remember…
That moment, when the preponderance of people (at least those I know, and know of, and who emailed and texted to spread the news…and beyond…all the millions who Tweeted…), was one of those ”exact moments” when many people felt the same thing and will remember…was reminiscent of the moment when Kennedy was assassinated (they say…), when John Lennon was killed (I remember), when the Towers fell (I was there), it was an extraordinary moment of coming together, confronting our shared humanity/mortality, a moment that overtook everything else because it was also a moment that symbolized for many the cutting short of something terrific, and the irretrievable, undeniable end of something great…
And we were reflecting, my friend and I, that each of these people (Kennedy, Lennon, Jobs) really DID represent their era, their time, in something incredibly positive, transformational and all about modern communications and networking:
Kennedy – the emergence of an optimistic future-looking world, post 2 World Wars, a world led by a young, courageous, fresh, inventive and vibrant America and a charismatic US President who commanded it and transformed the televised media; Lennon – the mainstream rebel redefining popular culture as a multivalent, multilayered composite of music, philosophy, politics, poetry, spectacle, underscoring the emergence of ‘people power’ in the mid- to late 60s and 70s and inspiring a revolution for a generation; and Steve Jobs – redefining culture as “digital culture” – and along the way touching and yes, revolutionizing generations (not just one) and design, marketing, business strategy/tactics, execution, music, film, publishing, computing (of course) and etc etc.
So when I say ‘Don’t Expect This to Stop…’ I mean the continuous re-thinking and examination of the man’s impact on our lives and his legacy….especially in anticipation of the Walter Isaacson Authorized Biography due on October 24th (btw- another Jobsian marketing master stroke – Isaacson is, after all, best known for his biographies of… Benjamin Franklin and Albert Einstein…good company to keep). For now – here’s another little interesting piece in the NY Times.
We’re on our own…
October 5, 2011 by Yuval BriskerClearly, Steve Jobs and Apple grew to be an intimate part of all our lives in the last 10 years – the excitement, the anticipation, the wonder, the desire, the fascination, the awe, the adoration, the practicality, the beauty of every Apple innovation was the bright and shining star in the world’s life, a world that at times seemed, otherwise, dull.
How many times have we waited with our breathes held trying to figure out what incredible perfect object of desire was going to emerge from the man’s mind.
How many times did we watch as he masterfully presented before a rapt world audience and redefined presentation.
How many times have I walked into an upscale mall, as I travelled all around the country, where every store (and I mean every store) was empty, dead, without a soul inside – while at the same mall the Apple store was standing room only. Packed, almost to a frenzy. That was a mark of an era, of a revolution, of something seminal.
But for me, for us (Irad and me), taking the bold move and making Apple our corporate computing platform in 2005…a radical move back then that turned many heads when we walked into corporate conferences rooms with our white MacBooks…for us…Steve Jobs represented the role model of a bold, visionary entrepreneur to learn from, a rebel who taught us the way, who drove us to engage our courage, whose light kept us moving ahead against all odds to create our venture, TOA.
An inspiration for millions, yes, but also a man who fundamentally helped me change my own life…and I won’t be ashamed to say: I’ll truly miss him.
And…Thank You.
TOA’s CTO, Irad Carmi, on the BBC
August 18, 2011 by Yuval BriskerVery good interview with Irad on the BBC in the Business Section:
http://www.bbc.co.uk/news/business-14560051
HTML 5 Continues to Impress & TOA leads the way!
August 14, 2011 by Yuval BriskerWith the addition this week of the new Kindle HTML5 application, which allows amazon kindle users to access their full library of books from every HTML5-enabled browser (online AND offline) – it’s clear that the HTML5 revolution is in full swing. And those in the know are both impressed and supportive.
Being a natively cloud-based SaaS company – TOA is totally there:
On the back of our most fundamental founding principle – NO INSTALLED APP – we have embraced HTML5 in its totality in order to provide deep enhanced mobility to our customers worldwide. ETAdirect HTML5 Mobility (Called H5M) is a nothing short of spectacular – with the beautiful look, feel and a robust depth of functionality of a downloaded installed app but totally in the browser. TOA’s engineers have pushed the envelope on what HTML5 can do and provide our customers to the absolute limits…and beyond…Some things we can talk about (and some we absolutely can’t – being that they are huge innovations and everyone would LOVE to know what they are…). But we can revel in things like signature and document capture, document storage and manipulation which are just a few of the cool capabilities that this next generation markup language affords us and we can extend to our customers.
In TOA Tech’s ETAdirect H5Mobility we are definitely charting new territory, even for HTML5, with a groundbreaking offline persistence capability that will not only allow users to access all the relevant time sensitive information when the user is offline in an area where there is no coverage, but TOA’s engineers have taken it one huge step beyond just ‘plain’ offline – they have made the application data available to the user even if the browser and the device crashes!!! The user can reboot, log into ETAdirect and have all his information restored in the ETAdirect browser app to where he was pre-crash – all without having any access to the Internet. Now that is one of the huge feats that makes the ETAdirect H5Mobility app the most powerful and versatile app on the market today.
