One of the best articles written about the operational and customer care revolution that TOA is advocating for and leading was written in the Sunday Times last week. You can read it here.
It’s direct, it’s concise and it gets it. Because for Irad and me, this company and its software solutions have been all about personalization – whether creating personalized work days for each mobile employee – not just a default or generic workday across thousands of employees; whether it’s been treating each customer waiting at home for an installation, service or deliver in a personalized way – respecting their time and providing them information according to their preference not treating customers as if they were an anonymous mass but rather as individual with a life and other priorities. And this is for us the true meaning of ‘social’ in the enterprise…putting back caring into customer care where customers really want it and need it.