It's about time.
Insights and musings about customer service and managing a SaaS software company


The Best Prize!

December 10, 2010 by Yuval Brisker

“Far and away the best prize that life offers is the chance to work hard at work worth doing.”
- Theodore Roosevelt

Tuesday night TOA Technologies was named No. 1 on Weatherhead 100 List.   We were totally excited about being honored with a position at the top of the list of fastest growing companies in NE Ohio and Irad and a tableful of enthusiastic TOA employees were there to show that enthusiasm and accept the award, which was sponsored and presented by none other than Time Warner Cable – the company whose service in New York City lit the spark that became TOA. In his acceptance speech, Irad  thanked TWC and mentioned  to the 1000 person present at the awards ceremony that Time Warner Cable could still benefit from TOA’s service…and the crowd roared in approval.

Today I’m in NYC to attend a breakfast honoring Susan McLaughlin, our dynamic Vice President of Strategic Sales, who is being recognized as one of the 100 top women in cable tech. What an amazing achievement.

Susan is singlehandedly responsible for helping TOA introduce its service to the US Cable industry – she helped us win some of the biggest and best names in the industry as customers – Cox Communications, Bright House Networks, Suddenlink, Cablevision…and is no where near done. Susan is the best kind of professional: tireless, creative, engaging, always there for you and never willing to give up. She is always ready for another call, for one more trip, for one more strategic conversation into the night about how to move a process forward or dreaming what we can do to help a client. Susan is an indispensable part of TOA’s success.

Susan had just left Charter Communications when Irad and I were introduced to her. It was a true meeting of the minds. Susan ‘got it’ immediately, seeing the potential of what Irad and I had developed and what we had to offer when we were just two guys, a good prototype and computer and nothing else. From that first meeting at a cafe in St. Louis to today – to be named one of the top 100 Women in Cable Tech for her work at TOA by the industry magazine of record –  is an amazing accomplishment and an honor that Susan truly deserves.

TOA has been blessed by many highly intelligent, visionary, dedicated and tireless employees who are our collaborators in the grand sense of the word. There focus on innovation and on truly caring about our customers are the secret sauce behind TOA. And I am sure Susan would agree that this honor that is hers today belongs to all of them too.

Congratulations, Susan, we could not have done this without you.  Thank You!

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