Social (Networking) is about connecting people to each other in a myriad of ways, mostly as a form of socializing and keeping in touch and clearly, it’s been done with phenomenal success.
“Social” in the workplace is a whole other animal and goes well beyond just “connecting people” – which is still ‘the definition’ and is important but for many other reasons. In fact, as many companies who have tried to create social for the enterprise know… doing this right is hard! And when I say ‘right’ I mean right on the scale of Facebook. If you think about that scale…82% of all Facebook users are adults in the prime of their life and in the workplace. This, according to the latest Facebook membership numbers, should translate to an audience of over 700 million potential users - who could theoretically be using Facebook for work purposes…but probably aren’t. Why? Because at work it’s really not about the ‘usual’ Facebook things…photos, restaurant reviews, sharing thoughts. book and movie recommendations, travel and status updates…at work…it’s about connecting the dots not just the people. And frankly – no one has figured that out till now and clearly the potential is huge.
Well today, TOA is taking the first step towards creating a social tool for the collaborating global mobile workplace . The first real step in social, context-aware, location-based collaboration!!! And that is huge step.
What does that mean…???
A lot of things. A lot of great things.