Press releases
TOA Technologies Announces New Executive HiresStrong Demand and Vertical Market Opportunities Prompt Expansion of Top Management
Cleveland, Ohio - December 9, 2008 - TOA Technologies (www.toatech.com), the leading provider of customer-focused software solutions for managing mobile workforces, today announced that it has expanded its executive team with the appointments of David Troll as general manager of North America and Steven Gershik as vice president of marketing.
The additions to TOA's management team comes amid continued strong demand in the cable, telecommunications and service industries for innovative, cost-effective Software-as-a-Service (SaaS) solutions that focus on enhancing the customer experience while substantially reducing operational costs.
Combining advanced Web-based mobility and dispatch software tools with predictive customer communications, TOA helps its clients increase operational efficiencies and customer satisfaction. TOA's ETAdirect has been deployed by five of the top 10 U.S. cable companies, as well as major telecommunications providers in Europe and leading U.S. retailers and home service providers. TOA is poised to expand its domestic and international client base as well as enter new markets through a strategic vertical growth strategy to be advanced by this expanded management team.
As general manager, Mr. Troll will report to TOA co-founder and CEO, Yuval Brisker, and will oversee all of TOA's North American business operations. Mr. Troll brings more than 15 years of experience forging executive-level customer relationships in service-oriented businesses. Most recently, Mr. Troll served in a variety of management positions at D&B, where he successfully developed, implemented and led sales and channel-management functions that launched a series of new products to D&B's enterprise customer base. Previously, Mr. Troll served as an executive search consultant with Russell Reynolds Associates and The Landstone Group, both privately held recruiting firms, where he spearheaded the companies' sales initiatives for new products and services.
As vice president of marketing, Mr. Gershik will be responsible for driving new marketing and growth strategies. Mr. Gershik joins TOA with more than 15 years of experience in brand building, demand generation and corporate marketing. Prior to TOA, Mr. Gershik served as the vice president of marketing innovation for Eloqua, Ltd., the leader in automated demand generation applications, where he was instrumental in growing company revenue more than 3,000% over three years and building the company's awareness and customer marketing program. Mr. Gershik also led Internet marketing at Nuance, the leading provider of speech and imaging solutions. An avid champion of advancing CRM technologies, Mr. Gershik is a recognized expert in Internet-based sales and marketing alignment and has spoken at marketing events around the world about best practices in marketing operations.
"David and Steve bring tremendous passion for innovation that aligns beautifully with TOA's creative and energetic culture," said Mr. Brisker. "As more businesses continue to see a need to streamline operations, their focus will be on finding inventive ways to reduce costs while still maintaining a high level of customer service in order to retain customers. TOA is uniquely positioned to empower our customers to do just that. David and Steve are important strategic additions that will allow us to continue to bring TOA's highly-valued strengths to the market. Their experience implementing innovative marketing and sales strategies will allow TOA to continue its growth and maintain its leadership position in Customer Appointment Management (CAM) across many industries and around the world."
About TOA Technologies
The leader in Software-as-a-Service (SaaS) solutions focused on managing mobile workforces, TOA Technologies for the first time brings global enterprises a holistic approach for Customer Service Management, which enables a dramatically enhanced customer experience. With a quick time to market and Web-based flexibility, TOA's ETAdirect solution provides unparalleled cost savings, an immediate Return on Investment and increased productivity. Winner of Gartner's Most Innovative CRM Vendor of the Year award for 2008 and named as a Visionary in Gartner's annual 2008 Magic Quadrant for Field Service Management, the company is headquartered in Cleveland, Ohio, with offices in Amsterdam, The Netherlands. For additional information, please visit www.toatech.com.
Media Contact:
Maureen Shaw
Kwittken & Company
646-747-7155
mshaw@kwitco.com
