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Leading field marketing company selects TOA’s ETAworkforce and ETAdirect Professional to automate assignments, optimize schedules and provide customers real-time visibility and collaboration capabilities

CLEVELAND – Sept 17, 2012 – Racktime Sales & Marketing Services, an international field marketing services provider, has selected TOA Technologies’ new ETAworkforce and ETAdirect Professional to optimize its mobile business operations. Offering a wide array of field marketing services – including deployment of in-store displays, on-location demos and secret shopper campaigns – Racktime sought a solution to seamlessly automate job assignments and optimize schedules for workers with a diverse skill set, while simultaneously supporting the social enterprise.

“Racktime identified an opportunity to improve efficiencies by implementing a proven software platform to assign activities to hundreds of field marketing employees quickly and efficiently, while taking into consideration the location, skills and the specific business rules applicable to each person in the field,” said Hans Knipscheer, founder and CEO of Racktime. “Additionally, we wanted to enhance the customer experience with higher quality and even more punctual service for every scheduled assignment. We knew that extending field visibility beyond our own managers to include customers was the way to achieve our goals.”

While scalability, flexibility and visibility were important considerations, Racktime required a solution that would integrate seamlessly with the various products it uses throughout its Salesforce environment. TOA Technologies created a packaged solution to meet Racktime’s specific needs, including:

  • ETAworkforce – TOA Technologies’ suite of solutions built natively on the Force.com platform, offering Racktime complete, rapid and near-effortless integration of TOA’s cloud-based mobile workforce management solutions with the Sales Cloud and Service Cloud.
  • SmartScheduler – works with ETAworkforce on the Force.com platform to schedule on-site activities according to customer-specified criteria.
  • ETAdirect Professional – TOA Technologies’ robust mobile business optimization solution, a streamlined configuration of TOA’s powerful ETAdirect technology featuring best practices for automated, optimized routing and job assignment.
  • Integration with Salesforce Chatter – Racktime’s belief in the social enterprise for better business required an integration that allows customers and managers to interact with employees as they launch and perfect displays in the field.

“Once we understood Racktime’s vision for more socialized and completely optimized mobile business operations, we were confident our solution was the right fit,” said Yuval Brisker, co-founder and CEO of TOA Technologies. “The ETAdirect platform enables Racktime to automate job assignments, achieve mobile connectivity and collaboration via our device-agnostic HTML5 application and integrate seamlessly with Chatter to support its vision of a customer-focused social enterprise. We are thrilled to partner with Racktime as TOA’s first field marketing customer.”

For more information on ETAworkforce for Salesforce users and TOA Technologies’ leading ETAdirect solution for mobile workforce management, visit .

About Racktime
Racktime is a full service provider of field marketing services. Acting in a partnership capacity, Racktime provides support for a range of promotion and sales activities as well as point of purchase displays. The company serves both the front and back of house; Racktime is always right in the middle of the action. Racktime invents, creates and executes, organizing all field services and marketing logistics activities. Racktime serves customers throughout the entire Benelux region, working for leading brands such as Sony Playstation, HP, FujiFilm, TrendMicro, Adobe, Microsoft, Intel, and Samsung. For more information, please visit www.racktime.

About TOA Technologies
TOA Technologies is the leading provider of cloud-based mobile workforce management applications. ETAdirect, TOA’s patented platform, improves customer service while dramatically reducing operational costs and delivering immediate return on investment. As the industry’s only complete on-demand solution using predictive, time-based analytics, ETAdirect reduces customer wait times while increasing field workforce efficiency. TOA’s system deploys quickly, is highly configurable and is easily integrated with existing CRM solutions.

ETAdirect manages the mobile workforces of global brands in the satellite/cable/broadband, telecom, utilities, insurance, home services and retail industries. Named Best of Breed and Visionary solution in the Gartner Magic Quadrant for Field Service Management, 2011, TOA Technologies is headquartered in the United States and has offices in Australia/NewZealand, Europe and Latin America. For additional information, please visit www.toatech.com.